A family-owned custom home builder in Clayton, North Carolina, run by brothers Derek and Terry Evans. Their compass-and-roofline logo sits centred over one of their finished homes, and the portfolio that used to be three clicks deep is now the heart of the site: every home has its own gallery with a full-screen photo viewer, and the collection filters by community, by style and by their own plans. The inquiry form asks what a builder needs first — the lot, the plans, the timeline and the budget.
A redesign for a family-owned builder whose site was a 2018 template from a designer who has since closed up shop, with the portfolio three clicks deep. The brief was a portfolio-first site in their own blue, with the homes in front, launched on their own domain without breaking anything people had bookmarked.
The compass-and-roofline mark was traced from their original logo file and sits centred over a finished home, with the headline and both buttons stacked beneath it. The blue from their old site carries through as a deeper navy.
Each home in the portfolio has its own page and photo gallery with a full-screen viewer, and the collection filters by community, by style and by Crosswind’s own plans. New homes go up as Derek sends them.
Available homes, including ones still under construction, get their own page, and the Johnston County towns they build in each have a page too, so someone looking for a builder in their own town finds one that builds there.
The site runs in the company’s own Cloudflare account on its own domain, and the old site’s addresses forward to their new pages, so old links and search results still land. Inquiries arrive as an email in the site’s own navy, with Call and Reply buttons.
Every site here is live on the client’s own domain, designed for one business and reused for none. Tell me what yours does and I’ll tell you what I’d build.
